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COPYWRITING
noun
The method in which I use the power of persuasive text to promote and advertise a product or service.
Copywriting and design done by me.
Created with Adobe Illustrator.
Marketing: Text
ELECTRONIC DIRECT MAILER (EDM)
This was created for a fictional* sustainability consultancy company.
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The main goals of the mailer are to:
1) introduce potential clients to sustainability,
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2) explain why it matters to them,
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3) illustrate the different aspects of sustainability and how these may relate to their business,
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4) get an idea of what a sustainability consultant can do for their business,
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5) and finally, promote the company's services with a call-to-action (CTA).
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*Any similarities to real people or products are purely coincidental.
Marketing: Products
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